On changing fine jewellery trends and the rise in bespoke customers.
As part of Professional Jeweller’s February 2014 issue, we asked leading businesspersons, designers and retailers about their expectations of the year ahead. Domino’s marketing director Andrew Sollitt talks BaselWorld, reacting to changing consumer tastes and technological advances.
Professional Jeweller: What’s in the pipeline for Domino this year?
AS: A strong international focus. We are starting to see real success in Europe and further afield and are looking to increase our export sales, kicking off with a larger and more prominent stand at this year’s BaselWorld. The launch of our new Handbook in January was a major development and we shall be targeting workshops across the country to ensure they are aware of the new items and facilities that are available to them. Domino will also launch an intern scheme this year.
PJ: Tell us about your new jewellery collections – have precious metal prices impacted design?
AS: Our new product development team always keeps on top of the latest trends, not simply in terms of jewellery but also in the wider world of fashion, film, art and general design. The Petites range launched last year, for example, picked up the global trend for minimalism. Volatile precious metal prices have been with us for some considerable time and are something that affects everyone. Whatever the metal price, our job is to find a way of delivering value for money for our customers.
PJ: How do you plan to win new business in 2014?
AS: We shall continue to innovate with new launches planned for 2014, together with the on-going development of our popular current ranges such as Rosabella, Belle Ile and Sienna. Bespoke jewellery is undoubtedly a growing trend and thanks to our close relationship with our sister manufacturing company Weston Beamor, Domino is also well-placed to offer its stockists access to production services for one-off designs and pieces tailored to their specific requirements. We will ensure that retailers are aware of our technological and design excellence.
This Q&A was taken from the February 2014 issue of Professional Jeweller. To read the issue in full online, click here.