2014 Forecast: Lucy Quartermaine, LucyQ

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Reflecting on a bumper 2013 with plans for new lines and e-commerce.

As part of Professional Jeweller’s February 2014 issue, we asked leading businesspersons, designers and retailers about their expectations of the year ahead. Lucy Quatermaine of LucyQ talks about new design directions, the use of coloured stones and increasing online sales.

Professional Jeweller: How will your business develop this year?
Lucy Quatermaine: Our plans for 2014 are looking busy and exciting. 2013 was an unbelievable year for us, with new retail stockists, new collections and award wins. For 2014, we will be focusing on the re-launch of the LucyQ transactional website as well as increasing business through other online retailers, large and small. On top of this we intend to launch two or three new collections, aimed at attracting a new customer base.

PJ: How will you market LucyQ in the year ahead?
LQ: We have a few more strategies to consolidate for the second half of 2014, but our marketing focus will continue to be on developing new lines, as well as the PR to support these launches and the brand generally.

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PJ: Will metal prices affect how you designs?
LQ: It’s hard to say what will happen with the silver prices in 2014, but we survived the rocket prices of 2012 so if this happens again, I am positive that we will get through it without compromising quality.

PJ: What will you do to raise awareness of your brand this year?
LQ: We plan to introduce more stone-set pieces and gold plating in our collections, which I believe will open LucyQ up to a potential new customer base. I want my designs to be relevant, modern and contemporary.

This Q&A was taken from the February 2014 issue of Professional Jeweller. To read the issue in full online, click here.
 

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