How customers’ buying patterns are changing for coloured gemstones.
As part of Professional Jeweller’s February 2014 issue, we asked leading businesspersons, designers and retailers about their expectations of the year ahead. Marcia Lanyon, founder of wholesale coloured gemstone company Marcia Lanyon Ltd, talks changing demand and new stone trends.
Professional Jeweller: How do you expect your business to develop in 2014?
Marcia Lanyon: I think that things are slowly beginning to pick up but it is still a very tough market and people are still not buying much for stock, only for orders.
PJ: What do you anticipate for gemstone trends and prices in 2014?
ML: We are finding that prices are going up rapidly especially for good quality stones. The competition for fine material is pushing the prices ever higher. With burgeoning markets in China, Brazil and India the cutters there are able to get good prices on the local market so no need to export at all. I don’t think the precious market will witness particular stones as big hits, though colour is still very important and with women buying their own jewellery one is seeing more coloured stones selling, as women will match outfits with jewellery, whereas men buying are much more conservative. In the bead market the colours are usually strongly affected by fashion colours.
PJ: What will you do this year to win new customers for your business?
ML: Continue to build up our website showcase, as it enables us to get the product in front of a larger audience than visiting customers.
PJ: What kind of sourcing trips have you got planned for 2014?
This Q&A was taken from the February 2014 issue of Professional Jeweller. To read the issue in full online, click here.