31st Goldsmiths’ Fair wins seven-figure spend

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Global shoppers and royals pay a visit to annual London show.

The annual Goldsmiths’ Fair has reported a positive 31st event, winning footfall on par with last year’s event and "seven figures" taken over the duration of the two-week show.

The Goldsmiths’ Company, organisers of the show, said that despite the UK industry focusing heavily on jewellery brands, the event proved there are an ever-growing number of shoppers seeking original design.

During the two week period more than a million pounds worth of jewellery was sold to customers attending the fair, while the Goldsmiths’ Company said the follow-up business and commissions placed during the event "remains incalculable".

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The fair attracted buyers from Japan, Mexico, the US, Europe, Australia, as well as a number of buyers from UK-based retail stores, and Parisian and American galleries.

A number of customers also attended seeking out engagement rings, while a proposal was witnessed at the fair before William Cheshire’s stand, with the groom receiving a round of applause when his question was accepted with a yes.

The fair also welcomed royal visitors, with the Duke and Duchess of Gloucester visiting in week one and the Countess of Wessex making her first visit to the Goldsmiths’ Hall in week two, where she spoke with a number of designers.

Rosemary Ransome Wallis, curator of the Goldsmiths’ Company Collections, said: “It was so encouraging to see such vibrant creative vitality in the craftsmen’s work on show in this year’s fair. This innovation combined with quality craftsmanship meant that the Company bought four pieces of silver all deemed to be worthy of joining the most prestigious collection of contemporary silver in the world."

The Goldsmiths’ Company says the annual Goldsmiths’ Fair remains one of the most important events in its calendar, adding that it remains "totally committed to ensuring that this ever-popular event goes from strength to strength".

The Company’s director of promotions Paul Dyson is set to step down, meaning next year’s Goldsmiths’ Fair 2014 will come under the responsibility of David Mills, who has been newly appointed as head of communications and marketing, together with the support of Joanne Dodd.

Dyson said of his tenure: “It has been a huge honour to work with, promote and develop the businesses of so many craftsmen. Far from retiring I will be developing other support for all these terribly talented jewellers and silversmiths. My cufflink collection, which was not small to start with, has been hugely enhanced by the fine examples that I have purchased at each Fair during my 12 years with the Goldsmiths’ Company. This year I bought a pair of Mokume Gane links from Craig Stuart.”

David Mills added that the Goldsmiths’ Fair will continue to maintain its position as the premier fine jewellery and contemporary silver selling exhibition in the UK. "This is the beginning of a new chapter for Goldsmiths’ Fair. Expect an exciting evolution that will build on the signature quality and elegance of the Fair while pushing forward toward a more global audience of luxury collectors," he added.
 

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