CMJ conference delegates say silver sales grew most in past year.
By Kate Doherty
The majority of delegates at the second UK Jewellery Conference held by The Company of Master Jewellers (CMJ) revealed an upbeat outlook for their businesses over the next 12 months.
In a spot poll of those attending the conference, 79% said they expected their business to perform better over the next 12 months, while 18% expected it to be the same and just 2% thought there will be a decline.
When separately asked which precious metal has increased most in sales for the past 12 months, 49% of delegates said silver, 13% said 18ct gold, 11% said 9ct gold, 12% said platinum and 15% said platinum.
Interestingly, in a separate talk at the conference, Birmingham Assay Office Assay Master and chief executive Michael Allchin pointed out that in 2013 to date, 9ct gold has crashed in terms of the number of items being hallmarked while 18ct gold has held up much better. "Units have gone down but value hasn’t," he said.
To help ensure sales, Allchin urged retailers to be sure to spot the repeat spenders. He said: "There are people out there who are obsessives and collectamanics where jewellery is concerned. It is important that you as retailers know who they are when you come into your store."