Shop-in-shops represent significant investment in UK from Swiss brands
Luxury watch brands A. Lange & Söhne and Piaget have taken space in famous London department store Harrods.
A. Lange & Söhne opened a shop-in-shop concept in Harrods at the beginning of this month and it represents the first time that the brand has ever been sold in Harrods. The concession area is located in Harrods’ Fine Watch Room.
A. Lange & Söhne brand manager for western Europe Jacques Thomas said that the opening of the boutique in Harrods is an important step for the development of the brand in the UK. He added: “By opening the sales floor at Harrods we can offer our numerous international and regional customers in London a representative collection of our brand and the best possible advice.”
Piaget has similarly opened an in-store boutique at Harrods. It is the second Piaget store in the UK, following what the brand is calling a successful launch of its first standalone store on Bond Street in October.
The Piaget shop-in-shop in Harrods has been decorated with a new style that will br rolled out to all Piaget boutiques worldwide from April. The design mixes gloss and matt material, black and gold, and accentuates with statement lighting.
Piaget chief executive Philippe Leopold-Metzger said: “Through the development of this new concept, we would like to provide a balanced view that not only cultivates outstanding skills in the realm of watchmaking and jewellery, but also of its sophisticated, aspitational identity.”