Aagaard to host Help for Heroes event

Brand invites IJL attendees to meet representatives from charity.

Danish jewellery brand Aagaard will showcase its From Soldier to Soldier bracelets, sold in the UK to raise money for Help for Heroes, at its stand during IJL and is inviting attendees to come and meet representatives from the British charity.

The company will host a meet-and-greet session with representatives from Help for Heroes, with a chance to hear the special story about From Soldier to Soldier – A Fashion Statement with a Conscience, its charity bracelet initiative, on Monday September 5th at 2pm, at the brand’s IJL stand, F11.

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Aagaard first created its From Soldier to Soldier bracelets in its home country, supporting wounded soldiers and their families, raising £360,000.

Now it has extended the line of bracelets to the UK, and sales of the bracelets in Britain will go towards the charity Help for Heroes. The bracelets have been described as cool, edgy and elegant. Aagaard says the reaction to the bracelets has been a universal degree of enthusiasm among both retailers and consumers.

The collection includes woven bracelets in hues of green, grey and black, with silver and gold vermeil claps in open oval and heart shapes.




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