Accessorize launches standalone transactional site

Jewellery retailer separates itself from sister retailer Monsoon.

Accessorize has launched a standalone transactional website for the first time at accessorize.com.

The site features a full range of 3,000 jewellery and accessories products, as well as offering shoppers edited picks on topics such as seasonal sells. The site delivers to 13 European countries and the US.

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As an incentive, the site will be offering shoppers free delivery for two weeks, which is a saving of £2.95 per order.

The jewellery and accessories retailer had previously shared a website with its sister fashion chain Monsoon and the standalone launch has been spearheaded by new ecommerce and multichannel marketing director Kristine Kirby, who joined the chain from fashion retailer Fat Face in July.

Going forward Kirby is said to be planning the launch of country-specific sites for Accessorize to tap into the international market.

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