Adorn Insight doubles trends analysis content

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Jewellery trends service makes packages to suit various levels of biz.

Jewellery trends and analysis service Adorn Insight has undergone a redesign, doubling the site’s trend analysis content in reaction to demand from its clients.

Adorn Insight was founded in 2011 by former jewellery buyer and trends consultant Juliet Hutton-Squire and jewellery journalist and lecturer Maia Adams.

The duo recently expanded Adorn Insight’s remit to include market intelligence and have doubled the content accessible to its subscribers, who themselves include jewellery designers, brands, retailers and manufacturers globally.

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The service has also introduced a multi-tiered licence structure which means students, designers or big label businesses can source a trends and analysis package to suit their business type or needs.

Adorn Insight director Hutton-Squire said the updates prove that there is an appetite for jewellery trends: "Adorn Insight’s strategic analysis enables businesses to capitalise on the trends 18 to 24 months in advance of the consumer.

"We doubled the content of the site in April and this has significantly added to the strategic trend information and market intelligence our subscribers benefit from. While we have to cater to both the fine jewellery industry, where investment and timeless appeal are paramount, we also have subscribers who are at the cutting edge of the fashion jewellery market for whom seasonality is key."

Hutton-Squire says that while the new site is still in its early days feedback has so far been "great" and subscriber numbers have increased.

"One television channel jewellery retailer based in Europe used our reports to identify the product that they were going to buy the most volume against and it sold out on the night," said Hutton-Squire. "Another big multi-national jewellery manufacturer based in China said that since using our reports they had experienced 30% growth. Another independent designer based in the UAE said that ‘the expertly curated content’ on the site gave her confidence to explore new design directions as well as saving her time."

Hutton -Squire and Adams seeks trends and carry out research at a number of levels, focusing on everything from economics to pop culture, distilling the information down into commercially viable trend based jewellery solutions. They also work with a number of international contributors to ensure they are recognising trends at a ground level.
 

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