Aishwariya rumoured to be designing jewellery line

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It’s a rumour that has done the rounds for years, but the volume of gossip emanating from India suggests that this time it may be true: Aishwariya Rai is designing her own line of jewellery.

The Bollywood legend has endorsed several designers in the past, and will not be the first Indian movie star to make the step into fashion design, but an ‘Ash’ line of jewellery would be comfortably the biggest brand of its kind to date.

The British jewellery industry consistently profits from jewellery for the Indian Diaspora market, which has a population of well over one million in the UK.

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There are no details of the Aishwariya line, including whether the collection will target an ostensibly Indian market or a broader world market.

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