Alex Monroe collaborates with Hilton Bankside

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British jewellery designer Alex Monroe has partnered with Hilton Bankside to design the company’s newly installed beehives.

The Bankside beehives are housed on the meadow garden located four floors up on Hilton Bankside’s large green roof terrace, aptly named ‘The Meadow’.  Each of the four beehives have been designed and painted by Alex Monroe in their own individual style representing each of the four British seasons.

As Hilton’s SE1 neighbour with a signature collection of jewellery inspired by bees, Alex Monroe was the ideal collaborator for this unique undertaking.  The design of the hives has been inspired by wildlife with a whimsical nature, characteristic to Alex Monroe’s jewellery.

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“I’ve done well out of bees, so I feel like I owe them a great deal,” Monroe explains. “Bee’s represent the femininity of our brand; they’re beautiful, soft and delicate, but they’re determined hard workers. If you get in their way they carry a powerful sting.”

He continues: “There is something very British about a bee, with a nostalgia from days gone by, from a more natural way of life. Bees need to be appreciated, enjoyed and cared for. Without bees we’re nothing.  I commend our new neighbours Hilton London Bankside on providing a local home for them on their rooftop meadow.”

The rooftop meadow was originally built to help reintegrate greenery into the Bankside landscape.  Alongside wild flowers and a variety of plants, the beehives have been installed as part of Hilton Bankside’s proactive contribution to London’s green infrastructure.

As part of the hotels drive to raise awareness about the importance in protecting the greater ecosystem, Hilton Bankside will run a unique competition in aid of the charity Bankside Open Spaces. Entrants will be asked to donate £5 for their chance to win a night’s stay for two in the recently launched Hilton Bankside penthouse suite and a signature Alex Monroe bee necklace.

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