Jewellery designer unable to open first store as planned during LJW.
Jewellery designer Alex Monroe will no longer be opening his first standalone store in time for June’s London Jewellery Week due to problems with the subcontractor working on the new building.
Monroe has said that due to an issue in finishing the new store – his first boutique close to London Bridge – the development will not open until July 11. He had planned to open the store during London Jewellery Week, at an event that has been attracting much media and consumer attention.
Speaking of the change in schedule, Monroe said: "With loads and loads of regret we will have to delay opening the shop until 11th July, and miss our London Jewellery week opening." But he insisted the brand will launch its new Chrysanthemum collection, as planned, but most likely at renowned London retailer Liberty, instead.
The store itself has been a large-scale project for the brand, which began early last year. The new store will be part of a five-story development which is being built on the site of an existing one-storey shop. The premises will house a workshop, the business’ headquarters and a roof garden.
Monroe announced this week that Jutta Pfannkuch of recently closed City jewellery retailer Little 15 will be the manager of the new store, while she continues to work on Little15jewellery.co.uk.
Speaking of the new venture and of Pfannkuch joining the ranks, Monroe said: "We’re so lucky. Jutta has agreed to help us out while she’ll still be running her own online shop. We have always got on really well with Jutta, and she did such a great job selling our jewellery, it just seemed natural that we would continue to work together. I think we’re very lucky to have her."