Jeweller & socialite-retailer show designs at London launch party.
Alexander Davis and Amber Atherton unveiled their much anticipated jewellery collaboration Monsoon Palace at a celeb-packed party at club Sketch in London last night.
Jewellery designer Davis and My Flash Trash founder and Made in Chelsea star Atherton used the occasion of London Jewellery Week as a launchpad for the first designs from their collaboration, which has been months in the making and was first revealed by Professional Jeweller back in February.
The exotic statement collection includes oversized ear cuffs, a wristpiece complete with ring attached to the cuff by a chain and a ring that has been built up vertically to represent a lost temple.
Speaking of the inspiration behind the collection Davis said: “The collection was inspired by a temple lost in the jungle in somewhere like Indonesia; an overgrown temple guarded by evil feral baboons that have been shackled to the ground by their necks. I’m a complete fantasist.”
The collection, which is rich in its design with some pieces featuring monkey motifs, is very different to Davis’ usual style which reflects his background as a science scholar and in the past has been influenced by DNA strands, clean lines and geometric shapes.
The Monsoon Palace range will launch exclusively through Atherton’s online boutique My Flash Trash before being rolled out to independent retailers and galleries. Davis said that the collection has been designed with online retail in mind and each piece can be easily customised using shoppers’ exact measurements submitted online.
Last night’s launch event in London attracted a number of well-known faces including US actress Mischa Barton, Premier Model Agency founder Carol White, MTV presenter Laura Whitmore and a Prince of Yugoslavia, plus fellow cast members from the reality TV show that Atherton stars in called Made in Chelsea.
Members of the trade also put in an appearance including London Jewellery Week directors Della Tinsley and Paul Dyson, jewellery designers William Cheshire, John Pearce of Johnny Rocket and Tina Lilienthal and the Professional Jeweller team.