Alexis Dove moves into John Lewis

Jewellery brand to be stocked on four shops and online.

Alexis Dove has signed John Lewis as a stockist and the brand will enter four of its stores.

The jewellery brand will now be sold in the department store chain’s shops in Manchester’s Trafford Centre, Liverpool, Nottingham and Southampton. It will also be sold through the group’s website

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John Lewis will stock Alexis Dove’s Beachcomber, Blossom, Foxy and Wild Rose collections. The brand has also created an 18ct gold vermeil rabbit pendant as an exclusive for the retailer.

Alexis Dove founder and designer Alexis Dove said: “I am absolutely thrilled to be part of such a highly respected and valued department store on the British high street.

"Not only will it allow so much more accessibility to existing customers to try the jewellery on and see it first hand but also new ones that may have limited access to the internet.”



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