Alexis Dove to morph from designer-maker to brand

Designer looking to boost position in UK market with help from CMJ.

Jewellery designer Alexis Dove is set to make the step into becoming a British jewellery brand following strong sales through her British retailers and an upcoming appearance at International Jewellery London (IJL).

Dove, whose eponymous jewellery collection is based on nature, animals and birds has seen her position in the UK market grow this year, with an appearance at Treasure and a designer-focused party held at the Charles Fish boutique in Canary Wharf during London Jewellery Week.

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At last weekend’s Company of Master Jewellers’ meeting, of which Dove became a supplier this year, she opened a new account with Green + Benz in Sheffield and reported a boost in interest from retailers.

Dove is also reportedly experiencing strong sales, and at Charles Fish sales of her jewellery outperforms that of Alex Monroe.

Dove’s jewellery is hand-made in Sussex to “a meticulously high quality”, and she will launch a new collection at IJL next month – the Curio range – inspired by the cabinets of curiosities and wonder that were collected by 17th century explorers. It includes vintage keys, hearts, skulls and shells in combinations of silver and gold vermeil.

Other new suppliers to the CMJ have reported a positive appearance at the show, including Rachel Galley who made her first appearance.

Galley said: “This has been a really successful weekend as a growing brand, after being announced as an official supplier, with new accounts and existing accounts re-ordering.

“There are also a lot of new exciting stockists that I shall be visiting in the next few weeks from meeting them at the CMJ," she added.




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