Brand creates exclusive pendant for British department store presence.
Sussex-based jewellery brand Alexis Dove has won John Lewis as a UK department store stockist, with the brand set to enter several UK stores later this month.
The brand’s founder Alexis Dove has created a special edition bunny pendant for John Lewis, with the pendant and wider collections due to enter store in locations including Manchester’s Trafford Centre, Liverpool, Nottingham and Southampton.
The range will also be sold through John Lewis online.
Alexis Dove jewellery is currently sold through more than 60 independent jewellery retailers across the UK. The brand is set to launch new collections at IJL in September, including a new range called Aphrodite, inspired by Ancient Greece.
Dove said: “This new collection, which I am still developing and will be fully unveiled in September, includes gorgeous feminine pieces of cascading silver olive leaves and twinkling faceted beads."
The collection complements Alexis Dove Helios collection, launched at Spring Fair and also inspired by Ancient Greece. The brand has also extended its Curio collection with its new Vintage Bunny pendant, based on collectible ornaments from the 1930s.
Read Alexis Dove’s recent column for Professional Jeweller, here.