Allumer adds sex education from the ancients to its AW15 jewellery


Allumer, a brand known for lacing its jewellery designs with visual jokes and hidden meanings, is adding sex education to its line up ahead of Christmas.

The Allumersutra collection, which launches on Friday, is a line of jewellery featuring images from the Karma Sutra, India’s ancient instruction manual on sexual positions.

Allumer is inviting jewellery and lingerie retailers to come along to Fentimans Live Botanical Roof Garden in London’s Soho for an evening of erotic jewellery and kinky cocktails to celebrate the launch on August 28.

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Allumer was created in 2008 by Natasha Leith-Smith. She was recognised as a Professional Jeweller NextGem in 2012, and been nominated for several other industry awards.

“My mother is a gemmologist, I used to help her string pearls at the age of five, but I didn’t end up working in jewellery until much later,” Leith-Smith explained to Professional Jeweller when interviewed for her Hot 100 profile. “I worked for five years in the marketing department at Channel 4. After three different chief executives had gone through the motions at the company, joining and leaving, and I was given the option of voluntary redundancy. So I took it and ran,” she recalls.

Allumer sells direct to consumers online, plus now names Harrods, Fenwick, Harvey Nichols and Wolf & Badger among a growing network of UK and international stockists.

Natasha Leith Smith - from her 2012 Professional Jeweller Hot 100 Nexgem profile.

Natasha Leith Smith – from her 2012 Professional Jeweller Hot 100 Nexgem profile.


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