Allumer to make IJL debut with new range

Allumer-match-necklaces.jpg

Brand to showcase after winning retailer endorsement at CMJ meeting.

Playful jewellery brand Allumer is set make its IJL debut after signing up with just a week to go, following a successful summer showing at Treasure and the recent CMJ buyers’ meeting.

The brand, founded by designer Natasha Leith-Smith, creates colourful jewellery with a gifting element owing to attractive price points, interchangeable products and a wide and varied friendship bracelet collection.

Allumer will launch a new range at the show, currently dubbed the Caviar collection, featuring colourful, fluoro carbon neck wires with single balls set with 2-point gemstones such as ruby, sapphires, diamonds and emeralds.

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The brand will also showcase its match necklaces in silver and 9ct gold that feature briolette gemstones as the tip of the match.

Leith-Smith said: “The new collection has been designed with birthstones in mind, while Paul Smith recently took on the match necklaces, which is a great endorsement of the brand.”

Steffans are also said to have championed the brand at the recent CMJ buyers’ meeting where Allumer showed as a guest supplier. Steffans’ owner Steff Suter described the brand as having legs, and said that its packaging – little matchboxes – were interesting and innovative.

Allumer will showcase its collection at stand A1.
 

 

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