Amazon plots bridal jewellery focus for 2014

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Online retailer to take part in consumer-facing National Wedding Show.

Amazon.co.uk has revealed its plans to develop its bridal collections and customer base in 2014, with an appearance at the National Wedding Show next month.

The online retail giant made a push into the designer jewellery market in 2013, creating a Best of British section online and welcoming a number of designers to its books including OAK, Mawi, Fiona Paxton and Nicholas King.

At its Summer Wishlist press day in London yesterday the company’s head of vendor management for jewellery and watches, Julian Exposito-Bader, told Professional Jeweller that Amazon UK will this year focus on building awareness of its bridal lines and expanding its men’s collection.

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Amazon will go offline to showcase a range of bridal jewellery, including wedding bands and engagement rings, at next month’s National Wedding Show at the NEC in Birmingham. Exposito-Bader said the range on show will include entry-level price points through to high-end diamond jewellery, alongside branded pearl collections from Jersey Pearl.

The company will relaunch a new store front online for its bridal collections, also will focus on increasing its bridal offer having found some gaps in terms of 18ct gold and platinum collections. At present its offer includes designs by F. Hinds and Vashi alongside unbranded goods.

Amazon also used its Summer Wishlist event to unveil its first men’s jewellery collection, something it will focus on in 2014. The retailer has introduced cufflinks and jewellery from Tateossian, Kasun London, Babette Wasserman and Gina Stewart Cox, with Alice Made This set to be introduced in the coming months.

Exposito-Bader said he and his team have spend the last year sourcing a set of men’s’ designers to launch with, having met Babette Wasserman in Las Vegas and Kasun London and Gina Stewart Cox at London Fashion Week in September 2013.

Amazon also showcased a number of new fashion and fine jewellery collections for SS14 at the Summer Wishlist event, with new collections from AS29, Gurhan, Violet Darkling, Lucy Q, Iosselliani, Sarah Angold, M.C.L. and Sydney Evan, amongst others.
 

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