American painters take over Tiffany & Co’s London flagship windows

NEW YORK, NY - JANUARY 12:  A flag for a Tiffany & Co. store hangs along Wall Street in Manhattan on January 12, 2015 in New York City. Shares in the luxury jewelry chain fell on news of weaker than expected holiday sales. Sales in November and December dropped 1 percent to $1.02 billion worldwide.  (Photo by Spencer Platt/Getty Images)

American painters, Robert Rauschenberg and Jasper Johns, will be taking over Tiffany & Co’s London flagship store windows next week.

The collaboration between Tiffany & Co and the famous painters, also referred to as Matson Jones Custom Display, began over 60 years ago when  Tiffany window designer Gene Moore commissioned Robert Rauschenberg and Jasper Johns to design dramatic vignettes for Tiffany’s flagship store windows in New York.

The duo’s surreal displays, featured from 1956 to 1958, were marked by a dreamlike quality that juxtaposed brilliant gemstones with natural objects, striking landscapes and a dramatic play of light and shadow.

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Today, a relationship that began stateside continues on a global scale with Tiffany & Co.’s sponsorship of Robert Rauschenberg, the Tate Modern retrospective in London, alongside Global Sponsor Bank of America Merrill Lynch, from December 1, 2016 through April 2, 2017.

Next, in an exclusive exhibit launching Tuesday January 17 – Saturday January 28, the painting duo will adorn Tiffany’s Old Bond Street windows with striking vignettes paying tribute to designs originally featured on display in New York in 1957.

Two bracelets which will be highlights in the exhibit are a diamond and aquamarine hero piece, and an Art Deco style pearl design.

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