Anchor & Crew diversifies with new Windlass range

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Engineering-themed necklaces to build on existing rope bracelet offer.

Anchor & Crew has diversified its men’s jewellery offer with a new collection of engineering-inspired chain necklaces, launched ahead of Christmas 2014. 

Continuing the brand’s successful nautical theme, the Windlass collection features anchor and pulley-shaped pendants crafted in sterling silver. All of the brand’s designs are made in Great Britain.

Following Anchor & Crew’s launch in February 2014, the brand secured 18 stockists across the UK for its primary collection of colourful nautical rope bracelets.

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Anchor & Crew founder Andrew Warner also credits an active social media fan-base for his brand’s success, pointing to its Facebook page, which has garnered 4,400 fans in eight months.

In September, Professional Jeweller reported that Anchor & Crew doubled its stockists at International Jewellery London (IJL) and gained agents from Europe to expand the brand oversees. 

The Windlass Collection was due to be launched early in 2014, but the brand decided to delay the process in order to capitalise on the Christmas selling period. Pieces will RRP from £90 to £140, and will be available from mid-November.

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