Anchor & Crew will open in five new retailers next month, tipping the British brand’s stockists count over the 100 mark.
In November, Anchor & Crew will officially be launching in 10 House of Fraser stores, Drakes Jewellers in Plymouth, Christopher David, Wolf & Badger and on WatchShop.com.
As existing stockist have been investing in new Anchor & Crew pieces as well, the brand is forecasting a strong Christmas trading period.
“With approaches from two other departmental stores since IJL 2017, we have decided that House of Fraser should be our first department representation in the UK,” explains Anchor & Crew marketing and sales director, Chris Warner. Initially entering 10 leading stores across the country, from Cardiff, Nottingham, Bournemouth, Bristol and Croydon, we are to be their primary mens / unisex accessories brand. Sitting alongside Buckley, Ted Baker, Azendi, Bering, Daniel Wellington and others, House of Fraser are hugely confident in our ‘Handcrafted in Britain’ ethos in which this factor has been a proven USP that all our retailers enjoy”.
Co-inciding with the introduction of these leading stockists, the brand has also launched four new unisex collections and five women’s-only ranges as Anchor & Crew bolsters its product lines to just short of 800 pieces. Featuring contemporary designs and colour ways that have each been inspired by tropical destinations, the dedicated female collection includes over 25 precious and semi-precious stones from Swarovski White Topaz, pearl and chalcedony to 0.02ct diamonds.
With more stockists and products than ever, Anchor & Crew has also found a new home in order to keep up with demand.
Now the brand has moved into a disused mill in the heart of the East Midlands, which Anchor & Crew hopes will serve them as they prepare to expand into other lifestyle products.
Warner reveals: “Due to demand, we have been seeking a new home for a short while now and have finally moved into a disused mill in the heart of the East Midlands. A major reason for this move is because we are developing and soon launching leather goods, handbound notebooks, apothecary-inspired candles and true British style watches. Anchor & Crew deserves to be a full lifestyle brand.”