Andre Michael strengthens trade support with new website

Hatton Garden-based fine diamond jewellery supplier, Andre Michael, has launched an innovative new transactional website to further support retailers in the UK & Ireland.

The website – www.andre-michael.com – has been designed as a tool for the UK jewellery trade, and will continue to evolve over time.

The clean and easy-to-use website offers a broad selection of diamond pieces crafted in precious metals, including rings, eternity rings, earrings and pendants, as well as colour stone jewellery and bracelets, all designed in Hatton Garden.

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Andre Michael jewellery is manufactured using state-of-the-art technology, which facilitates low and extremely competitive costs, and benefits from the support of highly efficient German systems due to the collaboration with business partner, Giloy.

Alongside showcasing its jewellery offering, a Points of Sale section on the website allows jewellers to buy branding material as well.

“This new website is a tool for the trade in the UK and Ireland. As well as enabling retailers to order diamond jewellery stock online, we would also be delighted if retailers phone us as we like to build long-lasting relationships with our clients,” shares company director, Himanshu Shah.

He adds: “The website will continue to evolve. We see it as a way of getting new ideas and expanding into new product areas, such as packaging for retailers.”

Future plans include offering jewellery retailers the opportunity to sell the company’s jewellery under their own names.

Shah explains: “In the next few months, we will develop a new part of the Andre Michael website which the retailer can incorporate into their own website,” Mr Shah adds.

“This will enable the retailer to sell our jewellery under their own brand.”

Andre Michael will be exhibiting at next year’s CMJ trade events and International Jewellery London.

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