Designer unveils The Chocolate Box as newly launched division grows.
Andrew Geoghegan’s newly launched cocktail ring division is booming as sales rise to bring the product sector nearly level with its engagement ring business.
The jewellery designer is well known for his engagement rings but since launching the cocktail ring division in spring last year, starting with now popular design The Satellite, the split between engagement rings and cocktail rings is approaching 50-50, further bolstered by a successful appearance at IJL in September.
Geoghegan has created a new cocktail ring called The Chocolate Box to complement the brand’s growing offer. The ring is a bold design set with three clashing colours of baguette-cut gemstones – which can be anything from tsavorite garnets to tanzanites – and cast in yellow gold, white gold or platinum, framed with a rectangle of diamonds.
Geoghegan said: “The Chocolate Box has come off the back of the Satelite and on the strength of how well we’ve been doing with cocktail rings. Before it was all engagement rings and then we decided to bring a bit of colour into the collection.”
The brand has also been developing its engagement ring business and has just completed a new design inspired by the Royal Jubilee. The new white metal and diamond engagement ring with claw setting, called Jubilee, is a twist on its best selling Reveal line and has been set with 60pt of diamonds to represent 60 years of the Queen’s reign.
This British theme will become more important to the fine jewellery brand in the coming months as it revamps its marketing to push the message that it is a British brand.
Geoghegan said: “We really want to push the Britishness of things this year. We thought we’d hook into the marketing surrounding the Diamond Jubilee.”
Andrew Geoghegan will be exhibiting at the Houlden Group buyers’ meeting in London this week. The brand is a recent addition to the group and it will be the first time it has shown with the buying group.