Leamington Spa Jewellers Tustains has decided to invest in fine jewellery brand Andrew Geoghegan.
Over recent years Tustains has been pushing the business into a more luxurious market and wanted to ensure that the brands it represented were on the same page.
As such, owners Joe and Tom Milners scooped luxury brand Andrew Geoghegan.
Both companies have a passion for the jewellery industry and pride themselves on veering away from more commercial collections. Because of this there is a perfect synergy between them.
“I have got to know Andrew pretty well over the past few years and I knew at some point that I would sign on the dotted line,” explains Tustains director Joe Milner. “For Tustains, we wanted something different, something that filled a gap – it wasn’t about the product competing on price with other generic suppliers, it was about showcasing a highly desirable product and brand and helping us become a destination jewellers.”
The business between Tustains and Andrew Geoghegan has started phenomenally. Rings were sold even before the stock was in and a striking 1.00ct Satellite Diamond made one Tustains’ customer incredibly happy.
Andrew Geoghegan adds: “It is the perfect business relationship. Tustains understands who we are, what we are trying to do – and so critically they know how to sell our jewellery. This was obvious when the orders came in before they had stock! I would encourage all interested retailers to come and discuss how we can mimic this relationship at stand R118 IJL.”