Eight new stockists mark taste for designer’s cocktail jewels.
Fine jeweller Andrew Geoghegan has announced his “best year yet” following a 15% increase in turnover between October 2011 and October 2012.
The Leeds designer said 2012 was an “incredible” year, having won eight new fine jewellery stockists for his cocktail rings and diamond-set jewellery, including Green & Benz, Pragnells, Pykes and Phillip Stoner.
He is now planning to work with larger diamond sizes, upwards of 1ct, to move into higher price points.
Andrew Geoghegan said of his business growth: “Retailers are the lifeblood of any business and I’ve got some of the very best stocking the AG pieces. I go one step further than most jewellery designer in so far as investing heavily in supporting retailers through one-to-one training, marketing and PR. It’s a two-way street and I like to think that we help each other.”
Geoghegan’s innovative marketing campaigns – including creating a ring through a “social experiment” on Facebook – have also boosted his engagement with consumers and retailers.
He said: “My head has always been full of the next jaw-dropping pieces of jewellery I want to design, but the Facebook ring project reinforced my belief that your marketing strategy has to be as exciting and engaging as your pieces of jewellery are. We already know what we’re going to do in 2013 and we can’t wait to share the next social experiment with everyone – this time we’re looking to support the whole jewellery industry – it’s going to be huge.”