Designer fine jewellery brand Andrew Geoghegan will present a fresh new look at International Jewellery London, focusing on enhancing and showcasing the brand’s luxury credentials.
The brand will also unveil a high profile celebrity wearer of Andrew Geoghegan designs at IJL.
Customer feedback prior to the rebrand suggested that it was failing to “articulate the qualities and essence of Andrew’s now evolved practice and offer” through its point of sale and marketing materials.
To rectify this, designer and founder Andrew Geoghegan has focused on reinvigorating type settings, logos, colour schemes and packaging to offer a more luxurious and elegant aesthetic.
According to the company, the brand’s essence is “inspired and intrigued by people, unities, and naturally beautiful objects and materials, Andrew Geoghegan brings these observations together in modern, expression pieces that seduce and endure. AG is about natural beauty and self-value more than it is simply ‘brand’ gratification. It’s about being refreshingly relatable, smart and knowing better than to take one’s self too seriously”.
IJL will also see a number of new product launches and additions to existing, best-selling ranges.
More information and a sneak peek of the new branding can be found in the September 2015 issue of Professional Jeweller magazine.