Andrew Marshall stands down as Links’ CEO

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David Riddiford named as new chief executive, commencing September 21.

The FF Group which owns Links of London has announced that Links’ chief executive Andrew Marshall is to stand down from his role on September 21, and will be succeeded by David Riddiford.

Riddiford has been appointed chief executive officer for the global jewellery brand and will also oversee Folli Follie in the UK. The appointment follows Andrew Marshall’s decision to step down as chief executive.

Marshall has been especially active in his role as chief executive, overseeing the brand’s campaign against counterfeit Links of London jewellery, and even taking time to speak during a seminar at International Jewellery London earlier this month. He was also named as a Business Big Shot in this year’s Professional Jeweller Hot 100.

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News of Marshall leaving his role at chief executive had been suggested earlier this week to Professional Jeweller, but Links had yet to confirm the rumour until today, Wednesday 21.

Riddiford will bring more than 25 years’ experience in the jewellery and retail industries to Links of London, having held previous positions including president of Lane Crawford, buying director at Selfridges and deputy managing director of Asprey & Garrard.

He will be driving the FF Group’s successful growth strategy and its plans to further enhance both Folli Follie in the UK and Links of London internationally.

Riddiford said of his new role: “Both brands have excellent foundations in the UK and worldwide which will enable us to steer through these uncertain economic times with confidence. I am looking forward to establishing strong relationships with all teams within the FF Group.”

Marshall has not yet commented on his decision to stand down or where he may move on to.

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