Annoushka makes US push at Saks Fifth Avenue

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British jeweller’s range lands at New York and Beverly Hills stores.

Fine jewellery brand Annoushka is set to launch its collections in the US from September 1, having partnered with Saks Fifth Avenue stores in New York and Beverly Hills.

The British brand, founded by Annoushka Ducas in 2009, will make its US debut with exclusive pieces from its One of a Kind and Annoushka/24 collections.

Ducas said: "Saks is an iconic department store. The great international names in fashion and fine jewellery have always been found there and so it is an honour to be counted among them.”

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She spoke of the synergies between the Saks customer and Annoushka customer, stating: "They appreciate fine craftsmanship and understated elegance. My jewellery is refined yet individual and very pretty. Women can wear lots of it without feeling self-conscious.”

Saks Fifth Avenue president Marigay McKee described the collections as "great jewels for a global customer stateside.” She added that she hopes the brand will be as successful in Manhattan as it has been in London, where Annoushka runs two standalone stores and concessions spaces in Liberty, Harrods and Selfridges.
 

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