April issue of PJ now available to read online

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Delve into our digital edition detailing CSR and the silver market.

The April 2014 issue of Professional Jeweller magazine is now available to read online, on iPads, Kindles and through GooglePlay, with an in-depth focus on CSR in the industry, the silver jewellery market and the Craft Trailblazers apprenticeship scheme.

The new issue is dedicated to all that goes on behind-the-scenes at jewellery companies in the UK, from simple actions such as recycling and reducing energy usage, to the industry embracing apprentices and the growing interest in unbranded gold jewellery.

We kick off the issue with a guest column from Azuni sales director Andrew Robinson, who discusses the impact of the internet on retail sales, and why undercutting retail partners is never a good idea.

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Lee Lucas and Jason Holt discuss the recent development of the Craft Trailblazer scheme and the jewellery industry’s work to help nurture and grow young talent to best fit the needs of their companies.

We also take a closer look at corporate social responsibility (CSR) in the jewellery industry, discovering how even the smallest of actions is helping set jewellery retailers and manufacturers on a path to being more aware and responsible for their daily routines in relation to energy, waste, staff treatment and work with the local community. The University of Coventry also provides data from a recent study into firm in Birmingham’s Jewellery Quarter and their views surrounding material sourcing, Fairtrade and the need for a unified CSR voice for the jewellery industry.

Sarah Louise Jordan hears from Endless Jewelry founder Jesper Nielsen, who discusses his route from Pandora to launching his own brand, and why saying yes – and throwing a good party – can make all the difference to how consumers perceive your brand.

Professional Jeweller also goes in depth this month, reporting on the latest trends in the silver jewellery market, asking whether the metal is still the go-to choice for shoppers or whether base metals are stealing a share of sales. Retailers, designers and manufacturers offer their views and outline changing trends in silver jewellery design as prices decline.

The Goldsmiths’ Craft & Design Council Awards are also reviewed in the April issue, outlining this year’s winners and the plans for the awards in 2015, including plans for wider promotion and its bid to gain the highest number of entrants to date.

This month’s Showcase reveals the latest jewellery trends and fresh collections, with a focus on geometric designs and why linear jewels are having a moment across a range of materials and scales.

Book Club is this month dedicated to Alex Monroe’s first book, Two Turtle Doves, a memoir of making things that details the influence of his countryside childhood in Suffolk to the inspirations behind his iconic Bumblebee necklace.

This month’s New Products pages showcase an eclectic selection of jewels, bursting with colour from Native American-inspired drop earrings, to men’s wraparound bracelets, a Russian doll necklace and baroque South Sea and Tahitian pearl strand.

Finally, don’t forget to check out April’s Social Lite page, to see if you were papped on the scene at jewellery parties this month.

To read the iPad and iPhone edition of Professional Jeweller, click here

To download the Kindle edition of Professional Jeweller, click here

For the GooglePlay edition of Professional Jeweller, click here

 

To read the April edition of Professional Jeweller online, click here.
 

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