Jewellery brand Serefim London has recently announced its launch, featuring affordable, luxury designs centred on style, travel, culture and architecture.
Designer and founder Zoe Shapi, who has an architectural background, says of the collection: “My appreciation for antique jewellery and my interest in the mystical properties of gemstones spurred my ambition to create Serefim. Each collection delivers a complimentary colour palette and each piece has its own authentic character.
“I believe that everything in life is art. What you do, how you dress, how you smile, the way you love someone. What you believe in – your inner goals… I use this as an inspiration for every design. Each piece has to boast its authenticity in character… Fashion is Art, and you are the canvas.”