Argos snaps up Flash Trash Girl for AW13

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Range includes crystal-embellished costume friendship bracelets.

Flash Trash Girl, the costume jewellery collection from retail site My Flash Trash, has won a new multiple stockist in Argos.

The collection will go live online in October featuring a selection of crystal-embellished necklaces and friendship bracelets, charm pendants and simple stud earrings with price points from about £10.

The announcement follows Flash Trash Girl winning River Island as its first high street stockist, selling its collection of carded City Girl friendship bracelets from flagship stores in London.

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The brand’s founder Amber Atherton said: "I’m excited Flash Trash Girl is coming to Argos. My 90s-inspired retro line is playful and cool in design. I’m looking forward to bringing my collection into such as established retailer like Argos in the UK, which the public have come to love and trust."

Last week Argos revealed its Designers at Argos line-up for AW13, featuring Lynn Rodgers, Pip Portley, Lucy Q and Ikimotu. The high street and catalogue retailer has worked with each brand and designer to create commercial collections in silver and semi-precious gemstones, with individual pieces retailing for £60 or less.

Argos jewellery buying manager Alice Rigby said: "We are delighted to have Flash Trash Girl join our group of cool, young designer brands. All of the pieces from the collection are fun and individual, perfect for our customers that are looking for something unique to many any outfit stylish."
 

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