Fabergé has unveiled its first advertising campaign since being back in family ownership, with a little help from the acclaimed photographer Mario Testino and former French Vogue editor Carine Roitfeld.
The advert showcases the jewellery house’s signature refined style with jewellery from its Les Fabuleuses de Fabergé and Les Saisons Russes collections which were shown at Paris Courture week in July this year.
The jewellery adorns Bee Gee, a Russian-Lithuanian model said to be a rising star in the world of modelling. She also wears one of Fabergé’s egg pendants from Les Fameux de Fabergé collection, based on the objets d’art that it is most famous for. She is also adorned with a diamond and gemstone neckpiece from Les Favorites de Fabergé line.
The campaign was led by Fabergé’s managing and creative director, Katharina Flohr, who worked closely with Testino, former French Vogue editor Carine Roitfeld and producer Camilla Johnson-Hill on the shoot.
Flohr, Testino and Roitfeld have previously worked together on the launch of Russian Vogue back in 1998.
“This pioneering campaign, the first ever associated with the name, marks a new era of contemporary creativity for Fabergé. [It] captures the intense and emotive glamour and storytelling that characterises all contemporary Fabergé creations,” said the brand.
The campaign will launch in the December issue of several major glossy titles in the UK, France, Germany, Switzerland and the US.
Next Top Stories
More News Stories
Most Popular »
EDITOR'S CHOICE »
A bespoke collection of pieces featuring rare Afromosia wood.
We discover more from Chimento, Fope and Marco Bicego.
Brand enjoyed success at Inhorgenta Munich opening 25 fresh accounts.
JOIN THE PROFESSIONAL JEWELLER COMMUNITY
Recently Commented »
9ct gold hallmarking rises 23% in December figures
Gold up 20.5% and silver up 7.1% in December 2014 compared to 2013.
Fairtrade boosts 'I Do' campaign with golden stunt
Performers created 'human ring' outside St Paul's cathedral yesterday.
Nominations for this year's list close at midnight on March 8.
QVC to shine light on Professional Jeweller Hot 100 live on air.
Magazine will be available at Baselworld 2015's newscorner.
ALSO IN ProfessionalJeweller.com »
Ceremony dubbed #jewelleryoscars at Goldsmiths’ Hall last night.Read more
Crystal giant picks its top Pantones for jewellery designers.Read more
An exclusive interview with the brand's CEO and creative director.Read more
Rose gold capsule range created for easy Valentine's Day purchases.Read more
Founder Jesper Nielsen and country manager Mark Faulkner explain all.Read more
Magazine rounds up the bestselling and most commercial lines of 2014.Read more