Traffic doubles as Treasure comp votes flood site


Rachael Taylor, December 7th, 2011

Professional Jeweller’s competition to win a stand at Treasure got off to a bang yesterday as readers flooded the site for a chance to vote for their favourite jeweller.

Traffic to professionaljeweller.com nearly doubled in the first day of voting, which launched yesterday, with nearly 3,000 visitors flocking to the site to cast their vote.

More than 2,530 unique visitors clicked onto professionaljeweller.com, resulting in more than 2,850 visits. The first day of voting generated 11,845 page views with each visitor looking at an average of 4.15 pages per visit.

Efforts to promote the competition to the shortlist’s wider network of consumer customers and jewellery fans yielded visits from nearly 2,000 readers who have never before visited professionaljeweller.com. Each person spent an average of 3 minutes browsing the website per visit.

Just over 62% of the visits to the site were from within the UK, but visits were also high from the US, Sweden and France. Other countries logging on to cast their votes included India, Canada, Germany, Spain, Norway and the UAE.

The majority of votes were made using traditional PCs or laptops but there was a significant number of voters logging on from mobile devices. Of those using mobile devices to visit professionaljeweller.com 66% used an iPhone, 15% used an iPad, 12% used an Android phone and 3% clicked through from Blackberries.

Professional Jeweller editor-in-chief Rachael Taylor said: “Our competition to win a stand at Treasure gets bigger every year and always brings with it a massive spike for professionaljeweller.com. It is a great chance for the designers on the shortlist to get huge exposure to the trade and consumer jewellery fans.

"Over the past two years we have run this competition we have learned that it is the shortlisted jewellers who harness the power of social media marketing campaigns that are victorious. This section of the competition really tests the designers and pushes them to make use of every contact they have made to date and gives them a perfect opportunity to forge some new relationships. It also teaches them the power of self-promotion and marketing. After all, you can have the most beautiful jewellery in the world, but if you aren’t willing to work hard to promote and let people know about it then you are unlikely to get far in the commercial world.”

Voting for the competition will be open for six more days. To vote for your favourite visit the professionaljeweller.com homepage and select a designer from the poll. To view a gallery of the shortlist’s work and to find out more about the designers click here.