Fabergé has employed the legendary photography talents of Mario Testino for its advertising campaign that kicks off this Spring.
The black and white images feature Josh Fabergé epitomising the new generation of customers that the brand aims to reach.
The shoot was styled by Carine Roitfeld, and also features Mélanie de Pouqueville, Nina Flohr and Sophia Flohr, who are all friends of Josh.
“We wanted to celebrate ‘la jeunesse doree’ with this campaign and make Fabergé relevant to a younger audience. Josh Fabergé, whose mother Sarah Fabergé heads up our Fabergé Heritage Council, was an obvious starting point for us.
“We invited Josh and his friends to discover Fabergé for themselves, engaging with the jewellery, mixing it up and layering the pendants however they like. The result is a compelling image that tells the story of a new generation reinterpreting Fabergé for their contemporaries,” said Fabergé creative and managing director, Katharina Flohr
The new black and white visuals will run in Spring issues of niche, trend-driven titles in key international markets. The campaign features Les Favorites de Fabergé – a collection of fine jewellery egg pendants that introduces a more accessible price point for young Faberge devotees.
The new generation campaign complements Fabergé’s inaugural advertising campaign, also shot by Mario Testino, which broke in November 2011 promoting the company’s high jewellery range.
Next Top Stories
More News Stories
Most Popular »
EDITOR'S CHOICE »
Brand and celebrity couples launch Wishlist in Leeds and Birmingham.
Men reporting to Scotland's public prosecutor relating to £250k raid.
Laura Vann on balancing business with contemporary branding.
JOIN THE PROFESSIONAL JEWELLER COMMUNITY
Recently Commented »
Pitch your jewellery questions to Amazon UK's Julian Exposito-Bader.
November issue packed with business news and new edition of BenchPro.
January issue led by Amazon UK head of vendor management for jewellery
ALSO IN ProfessionalJeweller.com »
Visitors browsed 330 dedicated gemstone exhibitors over three days.Read more
Laura Vann on balancing business with contemporary branding.Read more
The French jeweller bringing a touch of Parisienne style to the UK.Read more
Engineering-themed necklaces to build on existing rope bracelet offer.Read more
'Wherever life takes you...' adverts to launch in UK on November 24.Read more