International Jewellery London has unveiled a major programme of improvements designed to reaffirm its position as the UK’s premier jewellery event.
The September show will feature a revamped catwalk configuration that will allow jewellery to be exhibited privately to key clients, as well as openly to all visitors to the show. Private shows can be accompanied by champagne receptions to enable VIP buyers to enjoy the excitement of the catwalk, and the intimacy of a networking event in which the models will circulate and show off the jewellery.
Overseas buyers are also getting additional star treatment, with the creation of Diamond Club International, where global buyers and their UK counterparts will be treated to a prestige experience throughout their visit to IJL.
“One of the reasons IJL remains the key premier UK show is because we believe in constantly improving and refreshing it, introducing new exciting features and opportunities for visitors and exhibitors,” said event director Syreeta Transfield.
“The new Runway, for example, provides exhibitors with an exclusive opportunity to host their own branded catwalk show and networking event, a fantastic way to interact with key buyers and showcase their new collections, really bringing them to life,” she added.
The enhancements at the show will be introduced during a marketing campaign supported by an improved web site and striking contemporary advertising.
Next Top Stories
More In Depth Stories
Most Popular »
EDITOR'S CHOICE »
Company to attend Scotland’s Trade Fair after relaunching in May.
Start-up raised £200,000 via crowdfunding to launch diamond business.
Sleek and contemporary store opening toasted with party on December 3.
JOIN THE PROFESSIONAL JEWELLER COMMUNITY
Recently Commented »
9ct gold hallmarking rises 23% in December figures
Gold up 20.5% and silver up 7.1% in December 2014 compared to 2013.
Fairtrade boosts 'I Do' campaign with golden stunt
Performers created 'human ring' outside St Paul's cathedral yesterday.
Nominations for this year's list close at midnight on March 8.
Magazine will be available at Baselworld 2015's newscorner.
Magazine rounds up the bestselling and most commercial lines of 2014.
ALSO IN ProfessionalJeweller.com »
Trading standards experts called upon by British Hallmarking Council.Read more
Future High Street Summit urges managers to think outside the box.Read more
Independent retailer boosts floor-space by 30% in store makeover.Read more
Rose gold capsule range created for easy Valentine's Day purchases.Read more
'Wherever life takes you...' adverts to launch in UK on November 24.Read more