The London Pearl Company will unveil a new product at the CMJ Buyers’ Meeting this weekend that it believes will challenge crystal disco bracelets as the new must-have jewellery product.
The jewellery design mixes freshwater pears with anodised aluminium beads that can be produced “in all the colours of the rainbow”. The beads can also be made in a variety of shapes .
London Pearl Company owner Daniel Vecht said: “What seems to be very popular in the market is colour jewellery, especially these crystal beads and I’m hoping that this will be the next level of evolution of this product.”
The jewellery has not been photographed yet but retailers will be able to get a first glimpse of the range at London Pearl Company’s stand at the CMJ Buyers’ Meeting in Birmingham on Sunday and Monday.
The range is being launched under a new brand name for the company – Catherine’s Collection. The name of the brand has taken inspiration from the Duchess of Cambridge.
Vecht explained: “With the new princess Catherine I thought it would be a good link in as everybody is watching what she’s doing. Just before she got engaged we registered the names Princess Catherine and Catherine’s Collection for jewellery collections sold in the UK.”
While the London Pearl Company is targeting the middle market with this offer it is still catering for the luxury end of the jewellery business.
The company is exhibiting at BaselWorld in Switzerland next month where it will show off what it is claiming is the world’s largest collection of nucleated pearls varying in colour from white to pastel pink and orange and sized from 12mm to 19mm. It will also be showing of a range of South Sea pearls sized up to 21mm and will have items with RRPs of as much as £1 million on display.
Next Top Stories
More News Stories
Most Popular »
EDITOR'S CHOICE »
Company to attend Scotland’s Trade Fair after relaunching in May.
Start-up raised £200,000 via crowdfunding to launch diamond business.
Sleek and contemporary store opening toasted with party on December 3.
JOIN THE PROFESSIONAL JEWELLER COMMUNITY
Recently Commented »
9ct gold hallmarking rises 23% in December figures
Gold up 20.5% and silver up 7.1% in December 2014 compared to 2013.
Fairtrade boosts 'I Do' campaign with golden stunt
Performers created 'human ring' outside St Paul's cathedral yesterday.
Nominations for this year's list close at midnight on March 8.
Magazine will be available at Baselworld 2015's newscorner.
Magazine rounds up the bestselling and most commercial lines of 2014.
ALSO IN ProfessionalJeweller.com »
Collection gets SS15 update with new charms and imagery.Read more
Future High Street Summit urges managers to think outside the box.Read more
Independent retailer boosts floor-space by 30% in store makeover.Read more
Rose gold capsule range created for easy Valentine's Day purchases.Read more
'Wherever life takes you...' adverts to launch in UK on November 24.Read more