The new Tateossian site boasts the brand's turquoise and brown colourway and has increased social media share-ability. The new Tateossian site boasts the brand's turquoise and brown colourway and has increased social media share-ability.

British jewellery brand Tateossian has re-launched its website this week with a new design, increased number of men's and women’s products and better links to social media sites such as Pinterest, Facebook and Twitter.

The site now aims to offer “maximum product viewing experience”, with rollover zoom features and a simpler navigation, while the brand’s turquoise and brown colourway has been utilised in the new design to cement the links between the online store and Tateossian’s standalone and concession spaces.

The brand’s chief executive Robert Tateossian said: “Our online store has come at the perfect time and is an upgrade from our first online store. White space, clean lines combined with the Tateossian chocolate brown and Turquoise make for the perfect online platform to buy.”

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A much wider range of men and women’s product has been added to the site, with more detailed description across all product lines. Tateossian has also created a press space, where consumers can click to buy items seen in the press or on celebrities.

The online store also offers customers a new social media experience, enabling them to share their favourite items through Pinterest, Twitter and Facebook. Pinterest has become an increasingly popular mode of sharing objects, trends, fashion, music and artistic tastes through personal online scrapbooks.

Last month the brand opened a new store at Imperial Wharf near Chelsea, London.