Jewellery and accessories website Boticca, which aims to offer a retail conduit for unique design from around the world, has launched a US-focused campaign having found the country to be one of its main traffic sources.
Now the company, which is headed by Kiyan Foroughi and Avid Larizedeh from a headquarters in central London, has teamed up with Klout, an organisation that measures a brand or organisation’s influence on social media networks, to drive interest to the site.
Foroughi said: “We are launching a US-focused campaign with Klout as it's a big market for us at the moment. Already 30% of our traffic and orders are coming from the US - the customer seems to be particularly receptive to unique, exquisite accessories made by designers outside of the US who they otherwise wouldn't have access to.”
He also said that emerging social media sharing site Pinterest has become one of Boticca’s biggest traffic referrers. “[We have] thousands of visits each day from our products being pinned across their site and that has included a lot of US customers.”
At present the company has more than 25,300 fans on Facebook and 31,800 followers on Twitter. It sells designer jewellery and accessories from around the world, with British designers such as Eastern Mystic, Zelia Horsley, Linnie McLarty, David Webdale, La Diosa, Jessica de Lotz, Claire English, Gisele Ganne and Gina Melosi all selling their work through the site.
The company is backed by investment from John Ayton, chairman at Bremont and owner of Annoushka, and former owner of Links of London.
Next Top Stories
More News Stories
Most Popular »
EDITOR'S CHOICE »
Regional Fairtrade partner introduces traceable gold to key companies.
The facts, figures and feedback from attendees and exhibitors.
On creating jewels for Fortnums, four-legged friends and cute couples.
JOIN THE PROFESSIONAL JEWELLER COMMUNITY
Recently Commented »
PJ editor-in-chief pursues new career as freelance jewellery writer.
Nominate your bestselling or most inspiring collections from 2014.
Featuring our Thomas Sabo interview, IJL and Scottish Jewellery Week.
ALSO IN ProfessionalJeweller.com »
Funding goes to IP Crime unit and follows Richemont's recent ISP win.Read more
Gary Birchley on the importance of building strong industry relations.Read more
A vintage-inspired store with striking skull-print wallpaper.Read more
Fashion designer's debut jewellery range to launch on November 23.Read more
Highlights from the industry's foremost celebration on September 1.Read more