Kiyan Foroughi and Avid Larizedeh were named Retail Stars in last year's Professional Jeweller Hot 100. Kiyan Foroughi and Avid Larizedeh were named Retail Stars in last year's Professional Jeweller Hot 100.

Jewellery and accessories website Boticca, which aims to offer a retail conduit for unique design from around the world, has launched a US-focused campaign having found the country to be one of its main traffic sources.

Now the company, which is headed by Kiyan Foroughi and Avid Larizedeh from a headquarters in central London, has teamed up with Klout, an organisation that measures a brand or organisation’s influence on social media networks, to drive interest to the site.

Foroughi said: “We are launching a US-focused campaign with Klout as it's a big market for us at the moment. Already 30% of our traffic and orders are coming from the US - the customer seems to be particularly receptive to unique, exquisite accessories made by designers outside of the US who they otherwise wouldn't have access to.”

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He also said that emerging social media sharing site Pinterest has become one of Boticca’s biggest traffic referrers. “[We have] thousands of visits each day from our products being pinned across their site and that has included a lot of US customers.”

At present the company has more than 25,300 fans on Facebook and 31,800 followers on Twitter. It sells designer jewellery and accessories from around the world, with British designers such as Eastern Mystic, Zelia Horsley, Linnie McLarty, David Webdale, La Diosa, Jessica de Lotz, Claire English, Gisele Ganne and Gina Melosi all selling their work through the site.

The company is backed by investment from John Ayton, chairman at Bremont and owner of Annoushka, and former owner of Links of London.