Children’s jewellery brand Molly Brown London has launched its first women’s jewellery collection called Molly B Couture, while simultaneously unveiling an updated dual e-commerce platform for both brands.
The new women’s brand is described as a “classic jewellery collection of unparalleled simplicity and loveliness” and will be officially launched in June 2012 as part of London Jewellery Week’s schedule of events.
The collection was created following feedback about the children’s brand to its founder and creative director Erica Illingworth, who realised that the mothers buying jewellery for their children were often on the lookout for a similar little something for themselves.
Last year Molly Brown added some 'grown-up' lines to its collections, including its Collection 12 range of birthstone bracelets that featured extension chains meaning they could be worn by teens and adults.
Prices for the collections start from £65 for a pair of enamelled heart shape earrings, and peak at £1,395 for a diamond-set pendant.
Illingworth said: “I am absolutely delighted with the new site, it has a much more luxe feel and customers can now easily shop both the Molly Brown London Collections as well as the new, very gorgeous Molly B Couture Collections.”
Next Top Stories
More News Stories
Related Photo Galleries
Most Popular »
EDITOR'S CHOICE »
Company to attend Scotland’s Trade Fair after relaunching in May.
Start-up raised £200,000 via crowdfunding to launch diamond business.
Sleek and contemporary store opening toasted with party on December 3.
JOIN THE PROFESSIONAL JEWELLER COMMUNITY
Recently Commented »
9ct gold hallmarking rises 23% in December figures
Gold up 20.5% and silver up 7.1% in December 2014 compared to 2013.
Fairtrade boosts 'I Do' campaign with golden stunt
Performers created 'human ring' outside St Paul's cathedral yesterday.
Nominations for this year's list close at midnight on March 8.
Magazine will be available at Baselworld 2015's newscorner.
Magazine rounds up the bestselling and most commercial lines of 2014.
ALSO IN ProfessionalJeweller.com »
Collection gets SS15 update with new charms and imagery.Read more
Future High Street Summit urges managers to think outside the box.Read more
Independent retailer boosts floor-space by 30% in store makeover.Read more
Rose gold capsule range created for easy Valentine's Day purchases.Read more
'Wherever life takes you...' adverts to launch in UK on November 24.Read more