A customer gets to grips with Georg Jensen's Fusion Ring technology, which uses hand gestures to stack and design rings. A customer gets to grips with Georg Jensen's Fusion Ring technology, which uses hand gestures to stack and design rings.

Augmented reality experts Holition has teamed up with jewellery brand Georg Jensen to launch a touch-screen and gesture-drive program allowing customers to design rings with the wave of a hand.

The system uses technology akin to that of the Kinect program used in X-Boxes that allows users to interact with a screen through a waves of their arms or hands.

Georg Jensen has launched its Fusion Ring Builder, made using augmented reality from Holition’s partner John Miles, which allows users to go online and play with tools enabling them to design and select products with the wave of a hand.

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Users are able to activate a range of functions such as selecting a metal colour, the number of diamonds, and their carat weights.

The Fusion Ring Builder also allows the user to stack their own unique mix and personal stylefrom a possible 4,000 combination using up to four individual rings.

The technology is on show at the Georg Jensen boutique on New Bond Street in London. 

Jonathan Chippindale, chief executive of Holition, said: “Holition’s collaboration with Georg Jensen provides a new way for luxury retailers to link the online/offline shopping experience and consumers to interact with product in-store: adding theatre to the retail experience on a large TV screen enables retailers to offer sophisticated touch points for its customers and, in this special partnership, Holition is able to bring the Georg Jensen jewellery to life for the consumer.”