Michael Jones Jewellers in Northampton will open three floors of new showrooms next week.
The lower ground floor will be dedicated to silver jewellery and silverware, and will also house a bespoke area dedicated to Mont Blanc pens and gifts.
The ground floor will be dedicated to jewellery and the first floor will be a watch gallery.
Cosmetic changes to the shop include a modernisation of the décor on the ground floor and staircase, but Michael Jones Jewellers said that the look of the shop will still be in keeping with a "traditional county jewellers’ ambience".
The revamped store, located on the city's Gold Street, will officially open on October 8th.
A statement from Michael Jones Jewellers said: "With retail markets changing and internet shopping becoming increasingly more important to the high street, we understand at Michael Jones Jeweller the need to continually improve our website with the aim to give customers the very best choice and service through our online shop.
"However, the internet can only tell you certain things and we believe the public wants and needs something more. We believe the public wants a truly enlightening experience when shopping for that special present and so decided to improve on what we already offer. As well as our customers receiving excellent service, they can now shop or browse for their gifts in the best watch and jewellery showrooms in the county."
Next Top Stories
More News Stories
Most Popular »
EDITOR'S CHOICE »
Architect picks 21 pieces for special showcase at September's Fair.
Architect curates special showcase for fortnight-long Fair.
Crisp new-look site designed to compatible with smart devices.
JOIN THE PROFESSIONAL JEWELLER COMMUNITY
Recently Commented »
INTERVIEW: Preanka Patel, PJ graduate award winner
The Cass graduate Preanka Patel discusses her business ambitions.
Swag Jeweller bags Burrells of Tunbridge Wells
Swag embracing new business by acquiring 45-year-old Burrells.
Latest issues focus on synthetic diamonds, Las Vegas and copyright.
This new editorial offering will focus on UK jewellery manufacturing.
Today is the deadline to tell us about your retail superstars.
ALSO IN ProfessionalJeweller.com »
Crisp new-look site designed to compatible with smart devices.Read more
Designer Charlotte Valkeniers on the perks of production control.Read more
Blood reds and burning candles add atmosphere to this retail space.Read more
Wing nuts, bolts and nails transformed into tongue-in-cheek jewels.Read more
Diamond jewellery brand opted for classic black and white commercial.Read more