Michael Jones Jewellers in Northampton will open three floors of new showrooms next week.
The lower ground floor will be dedicated to silver jewellery and silverware, and will also house a bespoke area dedicated to Mont Blanc pens and gifts.
The ground floor will be dedicated to jewellery and the first floor will be a watch gallery.
Cosmetic changes to the shop include a modernisation of the décor on the ground floor and staircase, but Michael Jones Jewellers said that the look of the shop will still be in keeping with a "traditional county jewellers’ ambience".
The revamped store, located on the city's Gold Street, will officially open on October 8th.
A statement from Michael Jones Jewellers said: "With retail markets changing and internet shopping becoming increasingly more important to the high street, we understand at Michael Jones Jeweller the need to continually improve our website with the aim to give customers the very best choice and service through our online shop.
"However, the internet can only tell you certain things and we believe the public wants and needs something more. We believe the public wants a truly enlightening experience when shopping for that special present and so decided to improve on what we already offer. As well as our customers receiving excellent service, they can now shop or browse for their gifts in the best watch and jewellery showrooms in the county."
Next Top Stories
More News Stories
Most Popular »
EDITOR'S CHOICE »
Professional Jeweller's first-look of Georgia May Jagger campaign.
Cambridge city centre shop will officially open on November 21.
On building her international presence and brand transparency.
JOIN THE PROFESSIONAL JEWELLER COMMUNITY
Recently Commented »
January issue led by Amazon UK head of vendor management for jewellery
PJ editor-in-chief pursues new career as freelance jewellery writer.
Nominate your bestselling or most inspiring collections from 2014.
ALSO IN ProfessionalJeweller.com »
Consumer-facing Goldsmiths' Directory shines light on designer-makers.Read more
Manny Abraham explains why shops always bring customer satisfaction.Read more
A vintage-inspired store with striking skull-print wallpaper.Read more
Finer range combines precious gemstones with signature wire-wrapping.Read more
Highlights from the industry's foremost celebration on September 1.Read more