British jewellers will have the opportunity to cash in on Olympic fever in the run up to 2012 following the launch of an official collection for the games created by Links of London.
Jewellery for adults and children plus a precious metal collection and gifts are being created by Links of London creative director Elizabeth Galton.
A heritage collection will pay homage to iconic images and events from previous Games.
Product will be on sale on London 2012’s online store and through the Links of London network later in the year.
The London Organising Committee of the Olympic Games director of commercial negotiations Charlie Wijeratna said: 'Links of London is a perfect fit for us and will create beautiful jewellery collections to celebrate the Olympic Games and Paralympic Games.
“They embody the city’s wit, spirit and heart through imaginative and innovative jewellery design and we look forward to working with them.”
