Jewellery giant Pandora has teamed with legendary ad agency Saatchi & Saatchi to produce new creatives for an aggressive multimillion-pound print, TV, digital, cinema and outdoor campaign that it expects to deliver results within the month.
The campaign, which features a model in a first for Pandora, will kick off this month with a cinema ad campaign and the brand’s first ever outdoor campaign in all the cities that Pandora has franchise stores. The outdoor campaigns will use billboard advertising to promote local Pandora stores.
The cinema ads will be shown in the trailers for the new Sex and the City film in May and will push the brand’s website, which has a full stockist list. Pandora UK PR manager Jamie Mistry said: “Sex in the City 2 is the perfect fit for us.”
Pandora will launch a TV ad campaign later on. The jewellery brand will simultaneously be running print and digital ads, including a double-page spread in Elle magazine.
Pandora has 400 UK retail stockists and 31 standalone stores.
Oct 23, 2010 , Scotland
Can't agree , the more this fabulous brand advertises the more I can sell I love them !
May 6, 2010 , UK
Given the penetration that Pandora already has into the jewellery market, and the fact that this is largely based on the single proposition of the current bead/charm fad, is there really any need for them to be spending millions on more PR? Its certainly becoming a crowded sector, with virtually...