Johnny Rocket has teamed up with Diet Coke to create a limited-edition bottle.
The jewellery designer has encrusted the pink Diet Coke glass bottle with Swarovski Elements to create bow, floral and lips motifs. Rocket has also signed the bottle.
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The bottle will be on show at London department store Selfridges for two weeks from October 14. During this time, Rocket and his team will set up shop on Selfridges’ ground floor where they will help shoppers to customise their own Diet Coke bottles.
Oct 4, 2010 , UK
now that is a marketing dream.... congratulations Johhny