Michele Sofisti will juggle his new responsibilites at Sowind with his existing roles at Gucci jewellery and watches. (Getty) Michele Sofisti will juggle his new responsibilites at Sowind with his existing roles at Gucci jewellery and watches. (Getty)

Sowind has announced that Gucci watch and jewellery chief executive Michele Sofisti is now chief executive of the luxury Swiss watch group.

The Sowind group is owned by PPR, which also owns Gucci, and Sofisti will remain chief executive of Gucci’s watch and jewellery division as well as taking over the running of Sowind. He will also continue to serve on the board of directors at Gucci Timepieces Hong Kong, China, Taiwan and Japan.

Sofisti has a long history in the watch industry. He joined Gucci in 2009, where he was responsible for leading a repositioning of the brand, and before this he served as president of Swatch for five years and was also president of Fred Jewellers and Christian Dior watches at LVMH, among other roles.

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Commenting on his role, Sofisti said: “I am delighted to be offered the opportunity to further develop this high-end watchmaking manufacture, which includes such a prestigious brand as Girard-Perregaux. I am looking forward to work alongside Monica Macaluso and with Stefano and Massimo Macaluso to bring Sowind Group’s growth potential to full fruition.”

Sofisti will be seconded at Sowind by Girard-Perregeaux managing director Stefano Macaluso and JeanRichard managing director Massimo Macaluso, who will both retain their current positions while working for Sofisti at Sowind.

PPR chief executive and Sowind president François-Henri Pinault said: “Michele has strong management expertise within the high-end watchmaking segment. I am confident that he will be able to develop Sowind Group’s growth on the international market, just as he is successfully doing currently at Gucci Group Watches.”