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Start-up raised £200,000 via crowdfunding to launch diamond business.
Sleek and contemporary store opening toasted with party on December 3.
Co-founders and managing directors talk engagement rings and diamonds.
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Magazine will be available at Baselworld 2015's newscorner.
Magazine rounds up the bestselling and most commercial lines of 2014.
Pitch your jewellery questions to Amazon UK's Julian Exposito-Bader.
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