Artificial Intelligence to monitor in-store customer behaviour

Software solutions company Adobe has launched a number of new retail tools which incorporate artificial intelligence (AI) to help businesses monitor customer behaviour in-store.

Announced at NRF 2018, ‘Retail’s BIG Show’, the new suite includes a tool that monitors in-store customer behaviour, a Big Data integration with Hadoop, and VR & AR capabilities.

One of the new tools is Adobe Analytics, which is designed to help retailers analyse live foot traffic in a store and send each shopper a personalised push-notification with data-driven product recommendations and offers. It means that in-store experiences can reach the same level of personalisation that data-driven online experiences can.

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The suite is also offering a smart imaging capability which helps retailers to automatically scale their marketing creative and e-commerce experiences to fit different screen sizes and bandwidth. This claims to minimize a file size by 70% to provide faster experiences.

Big Data capabilities with Hadoop will enable retailers to use information about their customers’ preferences, history with the brand and demand forecasts, to inform a marketing campaign on Adobe Experience Cloud. It means that retail marketers have the power to act on these insights, with no need for a complex data migration.

Finally, Adobe’s ‘Experience Driven Commerce’ offering forms a flexible set of micro-services that enable retailers to provide a shopping experience that is connected across multiple touchpoints.

Adobe claims that 50% of consumers state they would shop with a brand they had never heard of if it offered a better customer experience. It hopes its new set of tools will help retailers to make customer experiences more personalised and encourage more new business.

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