Asian deal to quadruple Stonehenge jewellery biz

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Distributor will help Preseli Bluestone break into new markets.

A deal with a Japanese distributor could open up potentially lucrative international markets for jewellery business Preseli Bluestone International.

Preseli Bluestone, which makes jewellery from the same type of stone used to create Stonehenge, said that the deal with the Japanese distributor could quadruple its turnover. It added that it expects turnover generated through the deal to double the following year.

The jewellery company, which is based in Oxfordshire, currently only sells its jewellery online and at the English Heritage shop at Stonehenge. Founder Colin Shearing has described the current state of the business as a cottage industry but believes that the Japanese deal with elevate the company.

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Shearing went to the UKTI for advice on export after being approached by a Japanese distributor. The UKTI arranged a favt finding trip for Shearing to Japan and he returned to the UK with contracts for the next three years.

Preseli Bluestone believes that its jewellery products will sell well in Japan due to the material’s spiritual connotations. He said that spirituality is mainstream in Japan, creating a much broader market for the company’s jewellery than in the UK.

The company’s jewellery is crafted using Welsh blue stone, the same stone used to create Stonehenge 5,000 years ago. Shearing owns the exclusive rights to the stone quarry in Preseli Hills in Pembrokeshire, having bought it after discovering that it was to be closed.

The brand’s Japanese distributor has also generated interest in South Korea for the Preseli Bluestone products. The company is hoping to take advantage of this market as well as other areas of Asia in the future.

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