ASOS named UK’s most reputable fashion retailer

The marketplace will allow jewellery and watch brands to offload excess stock.

ASOS has topped a list of the most reputable fashion retailers in the UK.

The online giant claimed the top spot in the latest UK RepTrak list compiled by the Reputation Institute.

Laura Ashley came in at number two, closely followed by Debenhams, Marks & Spencer and Next.

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The UK RepTrak list, which ranked high street retailers’ reputations among the general public, measures a company’s ability to deliver on stakeholder expectations across seven key areas: products and services, innovation, workplace, governance, citizenship, leadership and performance.

Companies are then ranked on a score from 0-100 based on their overall reputation, and categorised as Excellent (80 and over), Strong (70-79), Average (60-69), Weak (40-59) or Poor (below 40).

The most reputable fashion retailers in the UK, according to the UK RepTrak list, are as follows:

1) Asos
2) Laura Ashely
3) Debenhams
4) Marks & Spencer
5) Next
6) SuperGroup
7) Monsoon Accessorize
8) House of Fraser
9) Ted Baker
10) Matalan
11) TK Maxx
12) Abercrombie & Fitch
13) New Look
14) Very
15) Arcadia
16) Primark

Words by Sarah Clarke.

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